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The client requested charming, imaginative, yet sophisticated characters that would evoke
a sense of warmth and relatability. Each illustration was designed to be animated by the web developer. I collaborated closely with the developer and copywriter to ensure the characters were posed appropriately to connect with the written content and surroundings.
My beginning stages included drafting various poses, exploring style and fashion, and how the characters
would interact with objects and the people around them. Additionally, I focused on achieving balance between colour fill and texture in each character design. Emphasizing diversity and inclusivity,
I ensured the characters portrayed a wide range of representation.
Client: Toolbox Design X HRA Group, Dialog
Location: Vancouver, British Columbia
Custom Illustrations for website & social media rebrand 2022
